In conjunction with today’s Opening Day, the ownership syndicate of Nashville’s famous Sulphur Dell has let it be known it is considering selling naming rights to the old stadium. General Manager Skim Newcomb announced today that a request for proposals has been distributed throughout the city’s inner circles, seeking interest in a commercial partner.
“We have no idea whether a company name would even be appropriate,” Newcomb said. “Our goal is simply to put feelers into the marketplace.
“But it is our goal to add the name of some corporate partner to our façade marquee that calls out the historic aspect of Sulphur Dell.”
The ballpark will be celebrating its 145th anniversary of operation with today’s game that kicks off the 115th Southern Association season.
“This would be a first-of-its-kind agreement, as Sulphur Dell has been operated under its current name for so long. Sports venues have been selling naming rights through sponsorships for decades and we thought we would test the water,” added Newcomb, who has been at the helm of the group that has owned and operated the ballpark since 1969.
“It could create a revenue stream that would allow us to upgrade the existing concourse, seating, and the entire grandstand to give the fans the best baseball experience possible.”
Specific financial terms are not immediately known, according to Newcomb.
Over the years Sulphur Dell has been used for baseball and football games, as a venue for circuses and wrestling matches, and many performers have held music concerts there.
Requests for additional information can be made by calling 615-555-0401.
© 2015 by Skip Nipper. All Rights Reserved.