These days major and minor league teams are known for fan giveaways; colleges have even picked up on the idea. Everything from “So-and-so Bobblehead Night”, “Cap Night”, “Warm-up Jacket Night”, “Bat Night”, and a plethora of other products have joined “Used Car Night”, “Cancer Awareness Night”, “Faith Night”, and many others.
These have become staple concepts, as teams attempt to out “-Night” each other, all to stimulate attendance and encourage fans to get behind their team, give to a charity, or just have fun. Giveaways and promotions did not begin with the new surge of minor league team popularity in the 1970s.
Chattanooga’s Joe Engel, owner of the Lookouts and ball park in which his team performed, is considered one of the greatest promoters of all time. Dubbed the “P. T. Barnum of the Bush Leagues”, he was honored by Minor League Baseball as “King of Baseball” for his service to the Game.
Engel once raffled away a fully furnished house, signed 17-year-old female Jackie Mitchell to pitch in an exhibition game against the New York Yankees (she struck out Babe Ruth and Lou Gehrig), and traded a player for a turkey (“The turkey was having a better year”).
The promotions were a great draw, and when teams needed a boost in lagging attendance, Engel’s successes were often emulated.
The Nashville Vols had their share of promotions. “Money Night” on a hot August evening in 1953 went awry as three fans have ticket stubs bearing the lucky number. After a bit of a rhubarb ensued, only one is determined to be the proper series and the holder carries $800.30 from a pile of silver coins placed on the mound).
“Car Night” was held at Sulphur Dell between double header games in 1956, “Knot Hole Night” drew young fans to the ballpark (usually with a parent in tow), and businesses would give tickets away for “Esso Night” and “Jersey Farms Night”.
On July 21, 1954, Nashville lost to Atlanta, 4-2. Surprisingly, attendance is a low total of 624 fans; 252 were members of the “Knot Hole Gang”, meaning only 372 people paid for a ticket to the game.
Nashville acted quickly, deciding to promote the next day’s double header as “Tee shirt Night”, giving each youngster 6 to 12 who purchased an admission ticket a Vols tee shirt.
The promotion helped attract 2,620 for the July 22 double header with the Crackers. Atlanta won the opener 16-3, and the Vols won the second game 8-6 (both games took the same amount of time, two hours and seven minutes). The fans were treated to a couple of extra treats: Nashville’s Bob Lennon, in his quest to win the Southern Association’s triple crown, blasted home runs number 44 and 45, bring him within eight of tying the league record.
Lennon would end the season with 64 homers, a record never matched. Before that, however, he was honored with “Bob Lennon Night” on August 29, 1954. He was given an engraved black bat from Louisville Slugger and a trophy from league President Charley Hurth for his special season.
The promotion attracted 5,419 fans, and was the best attended event that season since opening day. Lennon gave fans an added treat by smashing round-tripper number 56.
With more promoting being done than ever before, Nashville’s home attendance would still end the season at 89,470. It had not been that low since the year World War II ended: 89,470 in 1945.
But the next day after Nashville’s “T-shirt Night” at Sulphur Dell, Joe Engel was honored by his hometown with his own “Joe Engel Night” with a luncheon and buffet after the night’s game between his Lookouts and Birmingham.
And how did he plan on celebrating? He was going to hold another “Money Night”.
“I’m going to have one drawing for the women, another for the men, and the third for children under 16 years of age…Why not give each of them a chance? Besides, it’s not my money.”
 “King of Baseball Award by Minor League Baseball,” Baseball-Almanac, http://www.baseball-almanac.com/awards/kingofbaseballaward.shtml, accessed July 22, 2017
 Steve Martini. “Joe Engel,” The Engel Foundation, http://www.engelfoundation.com/historical-importance/joe-engel/, accessed July 22, 2017.
 Raymond Johnson, “Chattanoogans Will Honor Joe Engel Today,” One Man’s Opinion column, Nashville Tennessean, July 23, 1954, p. 37
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